Times Square take-over
We took over Times Square with a Mazda MX-5 interactive video game that you controlled with your mobile phone. You were instructed to text the number displayed on the giant screens in Times Square. You'd get a text when it was your turn. At that point, your mobile device became a game controller on the largest video game screen ever. You would race and compete against other players through the streets of Manhattan in the Mazda of your choice.
Mazda MPV print campaign
